Successful tour, hot album.. J Cole continues the winning streak with a new Distribution Deal for his record label Dreamville.. And Forbes got the details
“We provide the artist, the direction, the guidance, the music, the new ideas, and they provide muscle and years of experience of really giving artists the proper push,” J. Cole told FORBES in an exclusive interview explaining the deal following his sold out show in New York last night. “We hope to add to the list of legendary albums that were made over in that building.”
With Interscope providing distribution and industry heavy-lifting, Dreamville will work on proliferating the guerrilla marketing that’s helped J. Cole sell more than 1.3 million records. One example: Cole’s 2013’s Dollar and a Dream tour, where tickets were sold for $1 to venues announced online the day of the show. Set up in 2007, Dreamville’s roster includes new names Bas, Omen and KQuick, some of whom are featured on the latest mixtape given to every guest at the Madison Square Garden Theatre last night. The CD came with a hand-written note that promised, “This is only the beginning.”
Many rappers start labels, but by the sounds of it, this venture is more than a vanity deal. For Grammy-nominated Cole – who produced the majority of his gold-certified 2011 studio debut Cole World: The Sideline Story and his 2013 follow-up Born Sinner – the partnership gives him an opportunity to work on every aspect of his craft.
“As an executive it gives me the opportunity to sign acts and break them, but as a producer it allows me to produce someone’s entire album and put it out – that’s what I really look forward to,” said the Forbes 30 Under 30 honoree from his dressing room backstage.